Wednesday, March 11, 2009

Dirty Little Secret

If you've ever been a part of the MCA Media team, you would know that one of my biggest appreciations for art for the past couple of years has been PostSecret. [click link to learn more]

What is PostSecret you ask? Well, here is some info from Wikipedia:

PostSecret is an ongoing community mail art project, created by Frank Warren, in which people mail their secrets anonymously on one side of a homemade postcard. Select secrets are then posted on the PostSecret website, or used for PostSecret's books or museum exhibits.

The simple concept of the project was that completely anonymous people decorate a postcard and portray a secret that they had never previously revealed. No restrictions are made on the content of the secret; only that it must be completely truthful and must never have been spoken before. Entries range from admissions of sexual misconduct and criminal activity to confessions of secret desires, embarrassing habits, hopes and dreams.

There are currently 4 POST SECRET books available at Barnes and Noble/Borders. They are:
PostSecret: Extraordinary Confessions from Ordinary Lives
My Secret: A PostSecret Book
The Secret Lives of Men and Women: A PostSecret Book
A Lifetime of Secrets: A PostSecret Book

Sometimes, instead of sending in their secrets, many people take their postcards to a bookstore and discreetly hide them between the pages of a Post Secret book. This spin-off activity means that the eventual purchaser of the book gets an unexpected secret to keep.

Frank Warren is currently working on a new Post Secret book called Connfessions on Life, Death & God

It's so great to read some of the postcards and know that you're not alone. And I think it's even more beautiful because it is real average people, who take time to decorate and illustrate their deepest secrets and be transparent with the world around them. Here are some of my favorites:

They're so popular, that even The All American Rejects used the concept for their music video, DIRTY LITTLE SECRET. And to be quite honest, I've used the concept in a promotional video before as well. They are both posted below:

If you have never done it before, I recommend sending one in. You never know who you'll inspire. I haven't yet, but I hope to soon.


Kelley R. said...

That was one of the coolest videos we did all year. No joke.

And it reminds me of that brain-storming session in the big conference room.


amo said...

I absolutely LOVED that meeting in the conference room. i felt like it was one of my best brainstorming meetings ever! You guys were so wonderful!